E-Commerce
PayJunction is an Internet Processing Gateway. Therefore our core competency is web based transactions. As far as the merchant account competitive landscape is concerned, the last unsaturated resources are internet and wireless transactions. Being less than a decade old, the general public’s understanding of e-commerce is very slim. This has lead to thousands of merchants who chose to go online paying way too much for way too little. This especially includes rates and fees with credit card processing.
Ecommerce rates in general are much higher than normal. This means that acquiring accounts will be easier due to our ability to show increased savings. In addition to that, salespeople in the bankcard industry also have little understanding of e-commerce. Most of them stay away from it. This has led to:
1) Extremely high rates
2) Uneducated merchants
3) Merchants who aren’t “on the defense” because they haven’t been approached by numerous other salespeople.
4) We can easily locate potential clients knowing four things in advance:
a. What their problems are
b. What rates they are paying
c. How we can fix them
d. What we want to sell them
This opportunity has really become a consultative one. Most of the people who use third party providers, or are using e-commerce in general just don’t know any better. Ignorance has been a major factor which dominates the web. When this lack of internet knowledge is combined with the fact that merchant accounts are also a very foreign concept for the average business owner, we find vast opportunity.
Third-party providers are companies that allow you to accept credit cards on their behalf. They are allowing you to “borrow” their own merchant account to provide you with this service. Many e-commerce merchants start out with these types of payment processing providers because start-up is very easy, and the account is month-to-month. PayPal is an example of this. There are many drawbacks to accepting credit cards this way.
Every business has a long-term goal to setup a LEGITIMATE merchant account. We are here to help them do this with no setup fee.
Here are a few broad reasons why merchants should avoid third party providers if they can:
1) Higher Rates - The discount rates are generally MUCH higher than those of standard merchant accounts.
2) No Control - Since you are using their merchant account, you have no say if they chose to hold your funds, freeze your account, etc… Class action lawsuits are commonly filed against these providers for unfair business practice.
3) Reputation - Lack of a real merchant account may put a merchant at risk of looking juvenile relative to their e-commerce competition.
4) Chargeback Risk - Since you are using another firm’s merchant account, clients will not see your companies name on their bank statement and possible chargeback their transaction due to a misunderstanding. These chargeback penalties will be passed down to the merchant.
PayPal
1) Go to www.paypal.com and click on the small link on the bottom of the home page that says “shops.” PayPal lists the categories on the left side of the home page.
2) PayPal is NOT FDIC Insured.
3) Any PayPal customer with a problem has an impossible time calling and talking to a live person.
4) Fraud against merchants runs rampant on PayPal
5) Louisiana has ordered PayPal to stop doing business in the state.
6) During Columbus day weekend of ’04, the PayPal service went down for 4+ days. Tens of thousands of merchants were affected by this collapse in service. Since then, there has been a wave of PayPal clients who are looking to set up a legitimate merchant account. This issue for PayPal may be the nail in the coffin for third-party providers.
2Checkout.com
1) 5.5% discount rate versus 2.2% from PayJunction.
2) Less protection during disputes by not having a legitimate merchant account.
3) They charge $0.45 per transaction, we charge only $0.35.
Companies With Recurring Billing
Our online Trinity point of sale system has a free recurring billing feature. This feature saves companies money in the form of time.
Many companies are forced to manually enter hundreds of credit card numbers per week. With our point of sale, the credit card info is entered manually or via swipe one time only. Once the card info is in the system, clients can plug the card numbers in for recurring payment. The credit card info is stored on our secure servers forever.
PayJunction is targeting several specific vertical markets. We have chosen these segments because of their ubiquitous nature along with the fact that we can sell them on ONE MAIN BENEFIT, recurring billing. These markets include:
1) Fitness Centers
2) Storage Facility
3) Chiropractor
4) Dentist
5) Attorney
6) Yoga / Cooking / Karate Classes
7) Magazine
8) Newspaper
9) Web Hosting Company
10) And More…
Companies With Multiple Locations
Our Trinity System is much less expensive to deploy for companies who have multiple locations or offices. If a merchant has 5 locations for their business that all accept credit cards as a form of payment, they have two options:
1) Pay full price for 5 standard terminals (average price $700) and 5 separate phone lines for each of those terminals.
a) Total $3,500 for equipment.
2) Pay full price for one Trinity license (retail $449 and $99 per additional login)
a) Total $845 for equipment.